We represent a lifestyle of greatness through your unique qualities. If you are a master of art or a champion of sport and you possess the illest qualities that make you the sickest at being what you do, then you've got the FLU!
We are a group of grinders, fighters, parents, and creatives. We stand for all of those who go get it their own way. From lawyers & entertainers to bikers & doctors, we bring it all together for you to represent yourself in the sickest headwear and apparel.